Aiming to create a healthier beverage system in Europe, the Union of European Soft Drinks Associations (UNESDA) is embarking on a sugar-reduction mission. The association remarks that the sector delivered a 7.6% reduction between 2019 and 2022, including a 4% reduction last year. “As a sector, we remain committed to making significant progress on our many EU Code of Conduct commitments. We have achieved impressive results in our health and nutrition actions and, in particular, in our sugar reduction, marketing and advertising practices and school policies,” says Ian Ellington, president of UNESDA and senior VP and CMO of PepsiCo in Europe. Ellington says that UNESDA is on track to meet its commitment to reduce the average added sugar in its beverages by another 10% between 2019 and 2025 (in the EU and UK). He pinpoints the success of the sector’s reformulation efforts “success” by using low and no-calorie sweeteners. For further information, see: https://www.euractiv.com/section/agriculture-food/opinion/eu-policy-support-is-pivotal-to-industrys-ability-to-offer-more-sustainable-packaging-and-support-healthier-lifestyles/