France’s proposed new sugar tax could transform the biggest food companies

France’s proposed new sugar tax could transform the biggest food companies—will the consumer pay the price?

Fortune

Sunday, December 1, 2024

In 2012, the government introduced a tax on sugary drinks, and then again in 2018 arguing they’re too easy to drink and possibly addictive. Every year, French people consume more than 21 liters of sugary drinks, and this tax raised about €443M in 2023. Now that the French Senate has voted to make fizzy and sweet drinks much more expensive, this sum could easily double in 2025.

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