Südzucker is launching a high-quality fibre for the paper and packaging industry. BeetKraft® is made from co-products that arise during sugar production and processed into a high-quality substitute for wood-based pulp using a patented refining process. BeetKraft® enables paper producers to replace up to 40 per cent of the classic, primary wood fibres, such as bleached hardwood kraft pulp, in the paper recipe, while simultaneously increasing the stability of the cardboard and paper. This also makes it possible to reduce the overall weight of packaging. BeetKraft® is particularly suitable for kraft paper applications or folding boxes and can also be used for cardboard and containerboard. The paper produced has already been successfully used on a trial basis in demonstration and industrial plants for packaging sugar products, among other things, after a declaration of compliance with food safety regulations had been issued. BeetKraft® can be used to produce paper for direct contact with dry, non-fatty foodstuffs. The papers have an appealing, high-quality and natural look, which allows the consumer goods industry to stand out on the shelf.